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We invite you to join us in Niagara Falls, Ontario for the third Women in Carwashtm conference, June 22–24, 2020 at the beautiful Marriott on the Falls.

In the ever-changing carwash industry, women are rapidly emerging as some of the most forward-thinking leaders. What is also exciting is that a growing number of men are welcoming and actively supporting this change.

The first two Women in Carwash™ conferences recognized and celebrated this exciting development to the delight of our guests who found it very valuable, informative, ground-breaking, and surprisingly intimate. One thing everyone could agree on is that a healthy, happy industry that is getting better for women is an industry that is getting better for everyone, and this will be a driving theme of the upcoming conference.

Come and join us for this, our 3rd conference!


The Academy and June 22th evening event are open to anyone who would like to register for either. You don’t have to register for the entire conference.

Monday, June 22nd

The first day begins with a lunch and learn session by Sean Sportun, ICPS.

Learn how Circle K Stores are using the power of Crime Prevention Through Environmental Design (CPTED) and Community Engagement coupled with a Crime Stoppers partnership in their effort to prevent crime at their stores, while also enhancing community safety overall.

This unique and interesting approach is now the focus of a Harvard University Business School case study. This presentation will:

  • Determine community safety factors which relate to actual and perceived vulnerabilities for users of the property
  • Determine measures and design applications which will enhance the safety and security of the store location for normal and abnormal users of the property

Learn more

Tuesday, June 23rd


Tuesday will begin with a plated breakfast and introduction of the morning two-part session on the leadership qualities in highest demand for the 21st century.

Part I: Women in Carwash: The 21st Century Demand for Woman Leaders

Part II: the 21st Century Demand for Woman Leaders Workshop

Paul Krismer and Amy Boudreau will pick up where the keynote presentation left off with a highly original, progressive and inspiring presentation –  Women In Carwash: The 21st Century Demand for Woman Leaders. Paul created this presentation specially for the January 2020Arlington conference...

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Wednesday, June 24th

We begin the final day with another great breakfast, followed by a lively talk by Paul Krismer to round out the conference.


Leaders as Role Models: Stepping Beyond the Limitations of Management

Paul Krismer – Capping of the conference, the concluding session ties us back to Monday evening’s Keynote presentation and Tuesday morning’s session with a focus on transformational leadership.


Many leaders come to their roles as a function of their expertise in a specific subject, but leadership requires more than job-specific skills. Leadership is a way of being. This talk asks us to de-emphasize what we individually...

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Schedule of Events



We've profiled how women are impacting todays carwash industry.

Read their stories here.

Speaker Bios

AMY BOUDREAU: A University of Windsor graduate with a Bachelor’s Degree in Sociology, and a minor in Criminology and Psychology, Amy Boudreau has spent the last nine years as a Police Constable with a specialty in Crime Prevention. She holds a Professional Communications Certificate from the University of Toronto and has the International Crime Prevention Specialist (ICPS) designation. She is currently enrolled in a Leadership Certificate Program at the University of Waterloo.

Amy has effectively formulated community-oriented policies and strategies on crime prevention, as well as, designing crime reduction programs. She liaises with community partners in an effort to discuss issues of concern and manages community responses through plans of action.


JENNIFER HENDERSON:  A marketing leader whose experience has spanned industries ranging from renewable energy to software development, Jennifer Henderson helps the team at Suds Creative bring a data-driven approach to marketing and revenue optimization for the car wash industry.


WENDY KADLOVSKI: Director of Operations at Nicholby’s Limited, a national Gift, Souvenir and Convenience chain.

After graduating from the University of Western Ontario, Wendy joined Shell Canada.  She ran a large, flag ship Shell location on Highway 401 which included managing the fast food vendors in the food court on site. Other roles included being a Retail Territory Manager, Customer Service Manager and Key Account Manager for Fuel sales to the trucking industry.

Wendy is a Director and past Chair of the Ontario Convenience Stores Association which has a mandate to represent the 8,000 independent and small chain convenience stores in Ontario.


PAUL KRISMER: has a proven track record having spent 20 years in senior management roles. As a Certified Executive Coach, he can take individuals to new heights. For teams, he offers culture change and a powerful new way of cooperation. His workshops demonstrate how positive emotions are key to engagement, productivity, well-being and financial wealth both individually and within organizations. They provide practical tools that individuals and teams can immediately use to increase their levels of success.


NANCY SCHMAUTZ: is a business coach with OCI Consulting and has been working with clients on business plans, feasibility studies and business coaching. She has 35 years of experience managing a carwash service and supply company in charge of recruitment and HR, negotiation, sales, and financial and client relations. Her work with the DiSC profile goes back 35 years, including studies at University of Calgary in the Business Management Program. She says: “Using the DiSC profile to understand myself, my team and my associates has been powerful and taken me to the next level of management in my life. Our business thrived with the knowledge I gained using this profile and I am happy to share it with you. I look forward to meeting you at this workshop and having some great discussions about your challenges.


SEAN SPORTUN:  A business professional with 25 years experience in the Loss Prevention industry, Sean graduated from the Seneca College Law Enforcement Program with an Honours and also holds two separate certificates on Leadership and Management from Queens University and is a certified Level 2 Crime Prevention Through Crime Prevention (CPTED) practitioner. Sean has spent the last thirteen years as Manager, Security and Loss Prevention for Circle K Stores Central Canada Division.

Our Event Sponsors

Thanks to our early sponsors for making this event possible!

Hotel & Conference Venue

Niagara Falls Mariott on the Falls
6755 Fallsview Blvd, Niagara Falls, ON L2G 3W7

Book your group rate for this event >
$139 CAD$159 CAD per night
Last Day to Book: Thursday, May 21, 2020


For information and to register or to become an event sponsor.

Contact info

+1-204-489-4215  Brenda Jane Johnstone

+1-778-772-3057 Andrew Klukas






APR. 1, 2020

Niagara Falls, Ontario

June 22–24,  2020


International Conference – Niagara Falls, Ontario – June 22–24, 2020


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