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We invite you to join us in Fort Lauderdale, Florida for the third Women in Carwashtm conference, January 18–20, 2021 at the beautiful B Ocean Resort.

In the ever-changing carwash industry, women are rapidly emerging as some of the most forward-thinking leaders. What is also exciting is that a growing number of men are welcoming and actively supporting this change.

The first two Women in Carwash™ conferences recognized and celebrated this exciting development to the delight of our guests who found it very valuable, informative, ground-breaking, and surprisingly intimate. One thing everyone could agree on is that a healthy, happy industry that is getting better for women is an industry that is getting better for everyone, and this will be a driving theme of the upcoming conference.

Come and join us for this, our 3rd conference!


The Academy and January 19th evening event are open to anyone who would like to register for either. You don’t have to register for the entire conference.

Monday, January 18th

Sex Trafficking: Speaker Bob Chrismas

This session will explore the problem if sexual exploitation, human trafficking and intersects with the modern day convenience industry.


Dinner and Keynote Presentation

A Toast to Women in Carwash: Keynote Presentation by Paul Krismer that sets the tone for the entire conference.
Get a blast of personal and corporate well-being and learn about the research results that reveal a surprising relationship between happiness and success as...

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Tuesday, January 19rd

Tuesday will begin with a plated breakfast and introduction of the morning two-part session on the leadership qualities in highest demand for the 21st century.



The 21st Century Demand for Women Part I: Women in Carwash: The 21st Century Demand for Woman Leaders
Speakers: Paul Krismer/Eva Chambers

Paul Krismer and Eva Chambers will pick up where the keynote presentation left off with a highly original, progressive and inspiring...

Wednesday, January 20th

We begin the final day with another great breakfast, followed by a lively talk by Paul Krismer to round out the conference.


Leaders as Role Models: Stepping Beyond the Limitations of Management.

Paul Krismer – Capping off the conference, the concluding session ties us back to Monday evening’s Keynote presentation and Tuesday morning’s session with a focus on transformational leadership.

Many leaders come to their roles as a function of their expertise in a specific subject, but leadership requires...

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Schedule of Events

We've profiled how women are impacting today's carwash industry.

Read their stories here.


Speaker Bios

JENNIFER HENDERSON: a marketing leader whose experience has spanned industries ranging from renewable energy to software development, Jennifer Henderson helps the team at Suds Creative bring a data-driven approach to marketing and revenue optimization for the car wash industry.


WENDY KADLOVSKI: director of operations at Nicholby’s Limited, a national gift, souvenir and convenience chain.

After graduating from the University of Western Ontario, Wendy joined Shell Canada. She ran a large, flag ship Shell location on Highway 401 which included managing the fast food vendors in the food court on site. Other roles included being a retail territory manager, customer service manager and key account manager for fuel sales to the trucking industry.

Wendy is a director and past chair of the Ontario Convenience Stores Association which has a mandate to represent the 8,000 independent and small chain convenience stores in Ontario.


EVA CHAMBERS: Eva is an experienced digital marketer who helps organizations gain brand recognition and growth in diverse and competitive markets. She enjoys helping companies take advantage of the power of digital media to engage with customers and grow their businesses. The shift from traditional marketing to digital media has accelerated during these unprecedented times. Today, understanding how digital media can help your business is a top priority. Eva is a passionate marketing professional skilled in all facets of communications with a strong background in social media strategy. Although her experience covers a variety of digital media channels, during this week her session will focus on connecting organizations and individuals with their professional communities online. She holds an MS in interactive media from Quinnipiac University and lives in Port Orange, Florida with her family.


MEGAN O'CONNOR: join Megan for an informative session that will speak to owners and operators about how to handle liability issues and damage claims/insurance claims. Megan will walk participants through how to handle a customer complaint/damage claim from start to finish. She’ll touch on both the legal and business perspective on these areas of liability in the car wash arena. You’ll also learn how to avoid claims through preventative measures and what to look for in an insurance policy. Finally, there will be a discussion that will delve into other types of on-site liability and how car wash businesses should be prepared to handle any potential on-site risk.




PAUL KRISMER: has a proven track record having spent 20 years in senior management roles. As a certified executive coach, he can take individuals to new heights. For teams, he offers culture change and a powerful new way of cooperation. His workshops demonstrate how positive emotions are key to engagement, productivity, well-being and financial wealth both individually and within organizations. They provide practical tools that individuals and teams can immediately use to increase their levels of success.


NANCY SCHMAUTZ: is a business coach with OCI Consulting and has been working with clients on business plans, feasibility studies and business coaching. She has 35 years of experience managing a carwash service and supply company in charge of recruitment and HR, negotiation, sales, and financial and client relations. Her work with the DiSC profile goes back 35 years, including studies at University of Calgary in the business management program. She says: “Using the DiSC profile to understand myself, my team and my associates has been powerful and taken me to the next level of management in my life. Our business thrived with the knowledge I gained using this profile and I am happy to share it with you. I look forward to meeting you at this workshop and having some great discussions about your challenges.


BOB CHRISMAS: In his 31st year as a Staff Sergeant with the Winnipeg Police Service. He completed his BA in justice and psychology at the University of Winnipeg, and his Master of Public Administration (distinction 2008), and PhD (2016) at University of Manitoba. Bob’s doctoral research and dissertation on human trafficking in the sex industry was awarded the University of Manitoba Distinguished Dissertation Award for 2017. Bob has written prolifically on justice related issues. His first book, Canadian Policing in the 21st Century: A Frontline Officer on Challenges and Changes (McGill-Queen’s University Press, 2013) is widely used as a textbook. His most recent book, Sex Industry Slavery: Protecting Canada’s Youth (University of Toronto Press, 2020) describes his doctoral research and practical interventions in modern day slavery in the sex industry.

Our Event Sponsors

Thanks to our early sponsors for making this event possible!

Hotel & Conference Venue

B Ocean Resort
1140 Seabreeze Blvd, Fort Lauderdale, FL 33316

Book your group rate for this event >
$TBD per night
Last Day to Book: TBD, 2020


For information and to register or to become an event sponsor.

Contact info

+1-204-489-4215  Brenda Jane Johnstone

+1-778-772-3057 Andrew Klukas


Fort Lauderdale, Florida

January 18–20, 2021


International Conference – Fort Lauderdale, Florida – January 18–20, 2021


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