About
Kelly Maria is a retired executive and respected leader in the professional car wash industry, known for her steady leadership and her impact on operational and cultural transformation over three decades. For the past 8 years, she led North American chemical and service operations, strengthened national partnerships, and built high‑trust teams that consistently delivered exceptional results. She is recognized for standing behind her people, advocating for meaningful change, and aligning teams around what best serves the company and its customers.
Kelly’s leadership foundation began early, overseeing more than 350 car wash locations across multiple states for a major oil company—an experience that deepened her passion for the industry. She has contributed to its advancement through the International Car Wash Association and as a guest on Wash Talk: The Carwash Podcast. Now semi‑retired, Kelly continues to inspire women to lead confidently, embrace change, and build cultures where people and performance thrive.
Presentation
Strong, Kind, Unshakable
An empowering session for women ready to lead with confidence, stand for what’s right, support their teams, and build a legacy in the car wash industry. A celebration of grit, grace, and the unshakable strength of women shaping the future.















