Nicole Carson
General Manager, SoBrite Technologies

About

Nicole serves as the General Manager at SoBrite Technologies, based in Eureka, Illinois. She oversees all aspects of daily operations, including organizational management, production scheduling, and process optimization. With a diverse professional background, Nicole brings a unique blend of operational and creative insight to her role. Before joining SoBrite, Nicole built a strong foundation in medical sales, managing sales reporting and the administration of multiple hearing clinics. She spent most of her career in Los Angeles, working in the music industry, where she held positions in business affairs and music royalty departments. Nicole earned a bachelor's degree from Southern Illinois University and is a certified yoga instructor.

Presentation


Every Drop Counts: Reduce, Reuse & Save with Water Reclaim Systems  

The workshop session focuses on water audits and water-reclaim systems as ways to save money amid rising costs for car wash water and sewer bills. With the rise of high-volume locations and unlimited monthly memberships, car washes have become a source of environmental concern, especially in areas with water shortages and droughts. In addition, many municipalities continue to increase water and sewer fees for car washes.

 

The session covers how to calculate per-car usage, where reclaimed water can be used in a tunnel, and common myths about reclaimed water. The workshop also highlights the best practices for maintaining reclaim systems and underground reclaim tanks. 

Our Conference Speakers

Connie-Lee Bennett

Connie-Lee Bennett

Jacqueline Goohs

Jacqueline Goohs

Jennifer Klismet

Jennifer Klismet

Tiffany Cartwright

Tiffany Cartwright

Carly Klein

Carly Klein

Mel Ohlinger

Mel Ohlinger

Carla Thompson-Shealy

Carla Thompson-Shealy

Kayla Lara

Kayla Lara

Tiffany Naegle

Tiffany Naegle

Nikole Upchurch

Nikole Upchurch

Megan Ireland

Megan Ireland

Mary Griffin

Mary Griffin

Nicole Carson

Nicole Carson

Kelly Maria

Kelly Maria